GoodRead: Letter to Millennials, a Boomer Prof addresses his class

by Dr. Jonathan Taplin
Director, USC Annenberg Innovation Lab.
Read the full post @Medium

​So we are about to embark on a sixteen-week exploration of innovation, entertainment, and the arts. This course is going to be about all three, but I’m going to start with the “art” part — because without the art, no amount of technological innovation or entertainment marketing savvy is going to get you to go to the movie theater. However, I think there’s also a deeper, more controversial claim to be made along these same lines: Without the art, none of the innovation matters — and indeed, it may be impossible — because the art is what gives us vision, and what grounds us to the human element in all of this. Although there will be lectures, during which I’ll do my best to share what I’ve learned about the way innovation, entertainment, and the arts fit together, the most crucial part of the class is the dialogue between us, and specifically the insights coming from you as you teach me about your culture and your ideals. The bottom line is that the world has come a long way, but from my perspective, we’re also living in uniquely worrisome times; my generation had dreams of how to make a better life that have remained woefully unfulfilled (leaving many of us cynical and disillusioned), but at the same time your generation has been saddled with the wreckage of our attempts and are now facing what may seem to be insurmountable odds. I’m writing this letter in the hopes that it will help set the stage for a truly cross-generational dialogue over the next sixteen weeks, in which I help you understand the contexts and choices that have brought us where we are today, and in which you help me, and one another, figure out the best way to move forward from here.